Send the Right Message to the Right Player
Group players by behavior with RFM analysis and AI-powered segment builder. Increase LTV by up to 43%.
Demo environment · Sample data · Shown in Turkish
Before and After
Without CoCrm.ai
- Same campaign sent to all players
- Detecting inactive players is manual and late
- No personalized experience for VIP players
- Unknown which segment generates how much revenue
With CoCrm.ai
- Automatic segmentation with RFM, personal campaigns
- Trigger scenarios catch inactive players early
- Automatic VIP-level specific offers
- Segment-based LTV and ROI analysis
Key Features
Deliver personalized experiences to every player with behavior-based segmentation.
RFM Dynamic Segmentation
Automatically segment players based on Recency, Frequency, and Monetary values.
Behavioral Targeting
Automatically trigger campaigns when specific behaviors occur.
AI Segment Builder
Define segments in natural language: 'VIP players with 3+ deposits in the last 7 days'.
Advanced Analytics
Track LTV, churn risk, conversion rate, and campaign ROI per segment.
Frequently Asked Questions
What is RFM analysis?
Segmenting players dynamically by Recency (last activity), Frequency and Monetary value.
Do segments update automatically?
Yes. Dynamic segments update themselves as player behaviour changes; there is no list to refresh by hand.
How does it relate to the Journey module?
Segments trigger Journey flows. Journey is one of the features of the Professional package.
Which package includes it?
Professional provides behavioural segmentation; Enterprise adds predictive AI segmentation.
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See RFM Segmentation Live
Experience the segmentation demo with your own player data in 45 minutes.