Player Segmentation with RFM: Guide to Increasing LTV by 43%
Segment your players by behavior with RFM analysis. Increase LTV with CoCrm.ai.
CoCrm.ai2026-03-126 min
What is RFM?
RFM is a segmentation method that scores players across 3 key metrics:
- Recency: When was the last activity?
- Frequency: How often do they transact?
- Monetary: How much have they deposited in total?
Why RFM Segmentation?
Sending the same campaign to all players wastes budget and negatively impacts player experience.
With RFM:
- Champions segment gets exclusive VIP offers
- At Risk segment receives win-back campaigns
- New Players segment gets welcome bonuses
RFM with CoCrm.ai
CoCrm.ai automatically calculates and updates RFM segments. Enterprise package adds AI-powered predictive segmentation.
Our customers achieve an average 43% LTV increase over 6 months.