Segmentation System
Send the Right Message to the Right Player
Group players by behavior with RFM analysis and AI-powered segment builder. Increase LTV by up to 43%.
Included in:Professional (Behavioral)Enterprise (Predictive AI)
43%
Player LTV Increase
Measured over 6 months
RFM
Dynamic Segmentation
Auto-updating groups
AI
Natural Language Segments
In Enterprise package
Before and After
❌ Without CoCrm.ai
- ✗Same campaign sent to all players
- ✗Detecting inactive players is manual and late
- ✗No personalized experience for VIP players
- ✗Unknown which segment generates how much revenue
✅ With CoCrm.ai
- Automatic segmentation with RFM, personal campaigns
- Trigger scenarios catch inactive players early
- Automatic VIP-level specific offers
- Segment-based LTV and ROI analysis
Key Features
Deliver personalized experiences to every player with behavior-based segmentation.
RFM Dynamic Segmentation
Automatically segment players based on Recency, Frequency, and Monetary values.
Behavioral Targeting
Automatically trigger campaigns when specific behaviors occur.
AI Segment Builder
Define segments in natural language: 'VIP players with 3+ deposits in the last 7 days'.
Advanced Analytics
Track LTV, churn risk, conversion rate, and campaign ROI per segment.
See RFM Segmentation Live
Experience the segmentation demo with your own player data in 45 minutes.